LENOVO ‘MAN’S WORLD’
It was 1966 when James Brown released "It’s a Man’s Man’s Man’s World". Over 50 years later, it still seems to be the case.
Lenovo approached us to create a film for a new initiative to promote gender equality and address gender bias in the workplace for a new female-first recruitment campaign. So, we re-created that famous song to help encourage and address gender diversity in the work place.
![lenovo-mans-world-1.gif](https://images.squarespace-cdn.com/content/v1/6577269458e55749efab3cf1/df6d5a4a-ee0d-49aa-9ea6-3dd17a9c4ccc/lenovo-mans-world-1.gif)
![lenovo-mans-world-3.gif](https://images.squarespace-cdn.com/content/v1/6577269458e55749efab3cf1/0b7d1d70-f262-4b87-af63-7903ad6557fe/lenovo-mans-world-3.gif)
![lenovo-mans-world-4.gif](https://images.squarespace-cdn.com/content/v1/6577269458e55749efab3cf1/847d61de-d6ad-4def-99d4-58e80f00fe50/lenovo-mans-world-4.gif)