LENOVO ‘MAN’S WORLD’

It was 1966 when James Brown released "It’s a Man’s Man’s Man’s World". Over 50 years later, it still seems to be the case. 

Lenovo approached us to create a film for a new initiative to promote gender equality and address gender bias in the workplace for a new female-first recruitment campaign. So, we re-created that famous song to help encourage and address gender diversity in the work place.