PEPSI X EXPO 2020
Dubai is a vibrant global crossroads of innovation, cultures and ideas, which made it the ideal host for Expo 2020 — a six-month global gathering that will brought together nations, communities and millions of people to inspire action and deliver real-life solutions to real-life challenges.
A SUSTAINABLE DESIGN
WITH GLOBAL IMPACT
In keeping with Expo 2020 & PepsiCo’s joint commitment to sustainability, we partnered with Pepsi's design team to develop an Expo exclusive visual identity, promoted by a range of cans highlighting Pepsico and Expo 2020's core themes of opportunity, mobility and sustainability.
The cans are made from 100% fully recyclable aluminum and the first step of PepsiCo’s journey to ensure that 100% of its packaging is recyclable, compostable or biodegradable by 2025.
