ADIDAS ‘DROPSETTERS’

adidas had fallen behind their competitors in MENA when it came to the fitness category. So, to launch their new Dropset3 collection - they needed to re-connect the brand with the fitness community in the region.

 Enter "The Dropsetters", a team of fitness motivators and content creators, each embodying a different aspect of support and encouragement.

 Bringing energy and authenticity to the forefront, we created a series of social-first films, featuring personas that resonated and reminded the fitness community in the region that whether it’s pushing through a tough workout or overcoming gym anxiety, having someone who’s always got your back can make all the difference.

You Got This.